Marketing Blog

What is CPA Marketing? CPA Marketing or “Cost Per Action” marketing is a type of affiliate marketing where users complete an action which you earn commission from which lands in your affiliate account of your choice. The action that the user completes can be anything from signing up to a survey to entering a sweepstake the possibilities are endless.

The lead action can be from anything such as watching a video to filling out a form (Survey) CPA networks will then promote the campaigns through affiliates. The CPA affiliates are paid a certain amount each time a referred visitor completes the action offered to them.

CPA Marketing works like this, The Model for CPA is a simple and easy to understand concept once you break it down to who’s involved and how it works.

• Affiliate or Publisher: The influencer (website owner, Blogger, Business) That promotes a business or a product in order to drive traffic to there site so they can gain leads for a specific conversion.
• Business or Advertiser: The brand that wants to partnership with an affiliate to drive good quality traffic to the business website to attract customers create leads and boost sales or boost conversions.
• CPA Network: The platform that brings together the affiliates who are looking to make money by promoting products and the company’s/businesses that want their products promoted.

CPA Marketing is an easy way to make money and there are tons of websites where you can sign up and get started such as

• Adworkmedia
• Clickbank
• Maxbounty
• Crakrevenue

If you put in the work you can generate a passive income from CPA Marketing it’s that easy to setup.

Sources: https://www.bigcommerce.co.uk/blog/cpa-marketing/#how-does-cpa-marketing-work

https://backlinko.com/cpa-marketing

Influencer marketing is a type of social media marketing involving endorsements of products and brands from inluencers. An influencer is a person or organization who has a significant impact in the marketplace with allot of experience and knowledge or social influence in their field of trade.

Influencer marketing uses key leaders or influencers to drive a brands message to the target market such as Facebook, Twitter, Instagram, Snapchat etc. Influencers usually have a big audience and a big following which helps the brand get it’s message across. Influencer marketing has been on going for a very long time for example Oprah Winfrey would be a influencer all she would need to do is recommend a book in the country and bookmakers across the country would know running out of copies would be a problem for them.

Another Example of an influencer would be Jada Pinkett smith advertising Pantene’s brands message to her 1.23million twitter followers and the message would come from the brand Pantene.

The market place would usually listen to influencers as they usually have a solid following, they also play the role of bloggers and journalists etc and they are looked to as role-models.

Businesses have a lot to gain from using influencers with their marketing to gain as much brand exposure as humanly possible and because the influencers come from different backgrounds a niche can also be established with the business and it’s products it wishes to promote. Influencers do not have to be celebrities they just need to have a solid following/fan base.

Sources: https://blog.alexa.com/influencer-marketing-strategy/

https://www.racked.com/2018/3/6/17081942/oprah-celebrity-influencer

https://sproutsocial.com/insights/influencer-marketing/

Affiliate marketing is where you sell products or services for the Brand or Business and receive a commission for every sale that you make. It’s also a great way for brands and businesses to promote their products and earn money while building a good reputation between them and the affiliate who will be selling their products. The products that can be sold can range from physical goods to digital goods, memberships etc, most people require you to have a website to become an affiliate. There are hundreds if not thousands of business that have affiliate programs these include:

• http://www.clickbank.com
• http://www.Amazon.com
• http://www.cj.com
• http://www.MaxBounty.com

And the list goes on, how it works is once you have signed up to be an affiliate with the site/company they will give you a unique code or link of the product which you can copy and paste into your website or forum etc and when someone makes a purchase using this link that you have provided you will receive a commission from the sale, it is that easy to earn with affiliate marketing. Some affiliate programs even pay monthly recurring commission based on a certain agenda or criteria that needs to be met. Again it’s that easy to earn and the commission can rage from 40% – 75% depending on the platform used and the type of goods being sold whether it be digital goods or physical goods.

Sources: https://neilpatel.com/what-is-affiliate-marketing/

https://en.wikipedia.org/wiki/Affiliate_marketing

Social Media Marketing is where social media platforms such as Facebook is used to either drive traffic to your website or build your brand and promote offers. This involves posting and publishing new and good content on the social media channel you want and listening to your followers as well as engaging with followers and running social media advertisements. There are a number of social media channels and platforms but the main ones currently are Facebook, LinkedIn, Instagram, Twitter, Youtube, Snapchat, Pinterest.

There are allot of social media tools on the internet that help businesses to get the most out of social media platforms which I have listed above. For example Loomly is a platform of social media management tools which can help when it comes to achieving success with social media marketing. If you want to grow your business or build your brand social media marketing is the way to go and really helps when it comes to promotion and building brand reputation.

With social media marketing you can also promote your website products and your services using social media platforms or for example you could use “Youtube” which allows you to upload videos which can be used to promote your brand or business. Social media marketing is becoming more popular for both practitioners and researchers.

Sources: https://en.wikipedia.org/wiki/Social_media_marketing

Sources: https://www.loomly.com/15-day-free-trial?utm_source=google&utm_medium=cpc&utm_campaign=keywords&gclid=Cj0KCQjw9ZzzBRCKARIsANwXaeLe9YHE5VdDlIhkUgtz94wd_pnDMkazIxZgZa1Hvts2tFBkOKEerA8aAvbwEALw_wcB

Sources: https://searchengineland.com/guide/what-is-social-media-marketing

In today’s digital marketing world AI is seen as a “Business advantage” 72% of marketers also took a PwC study and considered AI as an advantage in Marketing. AI is different in Many ways; it’s used to bridge the gap between analytics.

In marketing AI is the use of customer data as well as machine learning and other computational concepts to predict a person’s inaction or action. It usually can take on huge amounts of data and it can also help marketers easily segment them.

As such, marketers can also further break down their data so that they can create customised content for their target audiences. With the use of AI businesses can craft great marketing analytics techniques to target the right potential customers for their businesses. This helps digital marketers feed customers with the right channel at the perfect time and the correct content at the right time.

Artificial intelligence also offers ways to bridge the gap between execution and data science. This process of sifting through and analysing large amounts of data was once an insurmountable process and is now not only easy but also feasible too.

In Marketing the evolution of big data and advanced analytic solutions have made it possible for marketers to build a clearer and easy picture of their potential target audiences and this hotbed of advancement lies in artificial intelligence “AI” marketing.

Sources: https://www.mageplaza.com/blog/ai-marketing-what-why-how.html

https://www.forbes.com/sites/forbesagencycouncil/2019/08/21/how-artificial-intelligence-is-transforming-digital-marketing/

https://emarsys.com/learn/blog/artificial-intelligence-marketing-solutions/